Gym Design og
your vision. our expertise.
Arsenal Strength provides custom gym design and facility planning for commercial gyms, training facilities and performance centers of every size. From equipment selection and gym layout to space planning and final installation, our experienced team helps you maximize every square foot and build a training environment that works as hard as the people inside it.
A curated individual approach to bring your vision to life with our expertise.
PHASE ONE
VISION
During the first phase of the Gym Design Process we want to understand your vision. Who are you wanting in your gym, what atmosphere are you wanting to create? These are the types of things we will be discussing to understand your end goals and your dream gym.
PHASE two
LAYOUT DESIGN
In the second phase of the Gym Design process we visually create your facility. Having understood your vision and goals, we’re ready to create a visual representation of what’s going to help you reach your goals. You’ll see a 3D layout of your facility and your custom colors on select pieces of equipment!
PHASE three
DELIVERY
The final and best part of the process is when you see our truck roll up with your equipment! Your vision is now a reality. You’ll find all your hand picked strength equipment pieces securely arranged on the truck, ready to offload into your gym!
RECENT PROJECTS
THE CHALLENGE
The Challenge of this space was to create a highly unique, elite, upscale gym that embodies everything of Flex Lewis. We had to capture his essence through the color schemes, layout and flow of the gym. We also had to be mindful of space for multiple events and larger crowds.
GYM NAME
Full service gym design including one of a kind customized powder coating on all machines (to look like dragon scales), custom plates and dumbbells, turf, flooring, and layout design.
UNIQUE ELEMENTS
We worked with Flex Lewis to create several prime “photo op” spots with the Dragon’s Lair logo prominently on display. This has been a great Social Media opportunity for gym visitors to use to post to their social media accounts. This is an excellent opportunity for organic brand awareness. A local graffiti artist also did incredible wall murals that give the space a one of a kind training environment.
THE SOLUTION
Our team found a very unique customer powder coat that resembles dragon scales. We highlighted the legendary red that goes seamlessly with Flex Lewis throughout the equipment and on the pads. We created a unique layout to accommodate larger crowds, but also being mindful for the true athlete that is there to train.

